B&W is an independent organization that aspires to recognize, reward and nurture creative excellence within the MENA region. 

Creativity is one of the fundamental driving forces that determine commercial success. We believe that the minds behind this creativity can only truly thrive in a paradigm that actively recognizes their efforts while also encouraging them to seek out new heights of excellence. 

To that end, B&W will spearhead a series of initiatives designed to not only acknowledge and reward existing individuals but also actively educating and developing the region's emerging talents.  

Our first initiative, The B&W REPORT will be published in February 2018.

fadi w n.jpg


Fadi Yaish is one the most celebrated advertising creative leaders in the world. He strayed to the world of Digital and Advertising two decades ago.

His career is recognized as having blazed an unprecedented trail of excellence that raised MENA’s collective creative bar, ushering in notable commercial success for numerous local and international brands as well as propelling the region onto the international stage.

These efforts have been recognized by a plethora of industry honors such as D&AD, One Show, Cannes Lions, Effie, Clio, LIA, NYF, Dubai Lynx, Cristal and many others.

Described by Dubai’s Media Week as region’s “Dark Horse”, he was also the first Creative Director from the MENA region to be ranked in The World’s Top 10 rankings. Subsequently as an Executive Creative Director he ranked third and fourth in 2015 and 2016, respectively.

His career has seen him chairing D&AD, PIAF, Cresta, AdFest as well as judging other prestigious shows such as One Show, Cannes Lions, LIA, Clio, NYF, Spikes, Adfest and Loeries.

Through his work on B&W he continues to champion not only the region’s creative excellence but celebrate the varied talents across all departments that make it possible.




Anna is an enthusiastic, creative and action-oriented operator with over ten years of wide-ranging experience in the advertising and film industries.

Spent last few years as one of “lions” in Awards Team of Lions Festivals, where Cannes Lions International Festival of Creativity is the flagship, plus Dubai Lynx, Spikes Asia, Eurobest, and the AMEs in Singapore.

Her experience helped her develop confident management, communication and negotiation skills.

She is a strong believer in “can do” attitude and committed problem “solver”

“ I am absolutely positive that creativity is crucial in business and it drives its success. Exposing great work and people behind it will help to shake  MENA advertising industry and push it forward.

Hopefully, through B&W we will all be able to see through best campaigns in the region, find the idea-shapers, connect the brave minds and BE BOLDER THAN EVER”


Content Manager

Ibrahim Barakat, he is a Founding Partner / Creative Lead at Tall+short , helping Brands and agencies to develop extraordinary concepts and tackle best solutions, leading to a phenomenal production value, to bring them to life. working with the leading Brands and advertising agencies inside and outside MENA region.


Contributing Editor

Iain Akerman is a writer, journalist and editor based between the UK, Dubai and Beirut. He writes for magazines across the Middle East and Europe and was editor of the Middle East edition of Campaign for six years prior to going freelance in 2014. 

He covers the Middle East and North Africa at large, writing and reporting on the creative industries within Beirut, Cairo, Tunis and Dubai. His main focus is on the cultural beauty and diversity of the Arab world, covering the creative advertising industry, media, film, music and art. He has been writing about the artistic and cultural dimensions of the Arab world for the past 10 years.

As a freelance journalist he has written for magazines and online publications such as Vision, Vogue, Open Skies, Emirates Man, Esquire, Arab News, Somesuch Stories and Reorient.